HDC AND PASAR VENTURE JOIN FORCES TO ENHANCE SUPPLY CHAIN EFFICIENCY

Petaling Jaya, Selangor – 24 December 2024, press release by Norsida Ahmad: The Halal Development Corporation Berhad (HDC), a central agency in advancing Malaysia’s Halal ecosystem, is proud to announce the signing of an Engagement Agreement with Pasar Venture Sdn Bhd (Pasar Venture), a fintech-enabled supply chain management platform. This collaboration marks a transformative move aimed at driving innovation within the Halal industry.

The Engagement Agreement was formalized recently by the Chief Executive Officer of HDC Hairol Ariffein Sahari, and Mr. Ra Wha Hyun, CEO of Pasar Venture Sdn Bhd. The signing ceremony

HDC x Pasar Venture

was witnessed by HDC’s Chairman, Khairul Azwan Harun, and Datin Lim Ai Ling, Executive Director of Pasar Venture.

HDC is taking a proactive step by collaborating with Pasar Venture to deliver innovative solutions to the Halal industry, particularly benefiting restaurant operators and suppliers of Halal ingredients. This partnership will introduce Pasar.ai’s advanced tools and resources to these critical sectors, empowering them to thrive in the digital landscape.

As part of this strategic partnership, Pasar.ai will be integrated into HDC’s Halal Integrated Platform (HIP), establishing vital connections between stakeholders and manufacturers in the Halal sector, as well as certified Halal operators in Malaysia. This integration is designed to enhance operational efficiency and connectivity, enabling seamless digital management functions for Halal operators.

Chairman of HDC, Azwan emphasized the significance of this partnership: “Aligning with Strategic Thrust 2 of the Halal Industry Master Plan 2030, this collaboration creates new market opportunities for Malaysia’s Halal products and services. By integrating Pasar.ai into the HIP, we are not only improving operational efficiency but also expanding market access for Malaysia’s Halal offerings,” said Azwan.

“We are thrilled to partner with HDC to elevate operational efficiency for our clients in the Halal industry.  Pasar.ai’s ecosystem encompasses POS, RMS, CRM, and HRM systems that provide businesses with robust tools for enhanced control and transparency over their operations. It delivers data-driven insights that enable Halal ingredient suppliers to optimize their operations and make informed decisions.” he added.

This partnership signifies the critical role of the HDC in fostering a robust Halal ecosystem, as it works alongside Pasar Venture to provide accessible, industry-leading solutions while ensuring compliance with Halal regulatory standards.–end

NEWS RELEASE is prepared and issued by Halal Development Corporation Berhad (HDC) FOR MORE INFORMATION, PLEASE CONTACT: Norsida Ahmad | +6012 3249703  norsida.ahmad@hdcglobal.com  

ABOUT HALAL DEVELOPMENT CORPORATION BERHAD (HDC)

Halal Development Corporation (HDC) spearheads the development of Malaysia’s integrated and comprehensive halal ecosystem and infrastructure to position Malaysia as the most competitive country leading the global halal industry.
Established on 18 September 2006, HDC is the central coordinator that promotes participation and facilitates growth of industry players in the development of Malaysia’s Halal ecosystem.  An agency under the Ministry of Investment, Trade and Industry (MITI); it is the world’s first Government-backed halal industry development corporation. For more information, please visit HDC at – www.hdcglobal.com.

ABOUT PASAR VENTURE SDN BHD

Coming from a line of F&B operators and traders, Pasar Venture Sdn Bhd (PASAR) was mandated to simplify and digitize complex supply chain, finance and cost management processes into a single platform. With process innovation and industry best practice embedded, pasar.ai offers a cutting edge fintech-enabled solution. Our platform is curated to support halal principles and practice ensuring peace of mind for our partners and clients as they grow their business.

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