Sydney (NSW Govt. Media Release, Friday, 18 October 2024): A Pakistani-Australian newspaper editor, an Indian-Australian student journalist and a community organisation supporting NSW’s Chinese and Asian elders are just some of the recipients at last night’s Premier’s Multicultural Communications Awards.
More than 90 nominations were received across 12 categories for media and marketing industry professionals who deliver information, news and campaigns for people in NSW who come from a culturally and linguistically diverse background.
The Premier’s Multicultural Communications Awards (PMCAs) celebrate excellence in the multicultural media and marketing industry, recognising journalists, editors, and publishers across print, radio, TV, and online platforms.
The awards also recognise those who have effectively engaged and communicated with diverse audiences helping to promote community harmony and unity through engaging storytelling and innovative marketing campaigns.
The winners are:
| Category | Winner |
| Lifetime Achievement | Syed Atiq Ul Hassan |
| Best Text Report | Indian Link Media Group |
| Best Audio-Visual Report | Lakshmi Ganapathy, Indian Link Media Group |
| Best Audio Report | SBS Mandarin (SBS Audio) |
| Alan Knight Student Award | Caitlin Maloney |
| Public Interest Award | Farid Farid |
| Publication of the Year | Draw Your Box |
| Young Journalist of the Year | Khushee Gupta |
| Best Use of Digital and Social Media | Jui Sen Tuli |
| Agency Campaign of the Year | CulturalPulse |
| Business Campaign of the Year | SBS |
| Community Campaign of the Year | Melbar Community Association Incorporated |
NSW Minister for Multiculturalism Steve Kamper said:
“Linguistically diverse media and marketing professions across NSW play a special role in our society, providing essential information and entertainment in community languages.”
“Multicultural marketing campaigns bring important information including government messages about supports and services to diverse communities.”
“Many of the industry professionals are not only working in media or marketing but also running small businesses, employing the next generation of journalists and advertising executives.”
Multicultural NSW Chief Executive Officer Joseph La Posta said:
“Congratulations to all PMCA finalists and winners, who have been recognised as being leaders in the multicultural media and marketing industries.”
“With so much happening around the world and locally, the role of multicultural journalists and publishers is more important than ever, providing timely and credible information for their communities”.
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