ICC & Twitter collaborate to launch interactive Cricket experience for fans

Highlights include World Cup Timelines, #AskTheCaptain, #PlayOfTheDay and much more

After their partnership at the ICC World T20 in 2014, the ICC & Twitter are ready to launch a host of innovative and interactive features for the ICC Cricket World Cup 2015 that will flow seamlessly for fans on-air, on ground and on-line.

Here are five experiences that cricket fans globally can look forward to.

ICC Cricket World Cup Timeline

A special ICC Cricket World Cup Timeline has been designed within all of Twitter’s platforms, from iOS to Android and also twitter.com. There are two timelines, Tournament and Match, which will give fans an instant snapshot of the match with commentary, expert and fan Tweets all coming through to a central point.

Users will also be to tweet with the official tournament and match hashtags from right within this timeline. In a first for global cricket, there will also be a dedicated tab for photos, consumer video and Vine videos to give fans inside access to the year’s biggest sporting event. For mobile, this experience is available to all users who have updated to the latest version of the Twitter app.


In addition to showcasing relevant Tweets during the game, ICC is giving cricket fans around the world a chance to make dreams come true in each of the 49 World Cup matches. By Tweeting to @ICC with the hashtag #AskTheCaptain, Twitter users across the world can participate in the post-match interviews and get closer to the action then ever before.

At every match, one Tweet containing a question will be picked up by the commentators and asked to the winning captain live on global Television feed during the post-match presentation.

Some of the Twitter Mirror photos from earlier this week
Some of the Twitter Mirror photos from earlier this week

#CWCDaily on Twitter Video

The ICC is producing a special digital wrap-up of every single match day throughout the ICC Cricket World Cup 2015 and @ICC will Tweet this #CWCDaily recap of the day via Twitter Video to ensure that fans don’t miss out on any Cricket World Cup story. It’s a five minute show that will go out each evening with news and views from right across every element of #CWC15. Fans can get involved by sharing their views using #CWCDaily and interacting with the show.

Twitter Voting Card: #PlayOfTheDay

At the end of each match day, users can get involved to decide which moment was the #PlayOfTheDay based on a shortlist by ICC. To make the choice, users will simply have to click on a special Twitter Voting Card that @ICC will Tweet out giving a daily winning ‘Play of the Day’ on all 36 match days during the ICC Cricket World Cup 2015.

@ICC Twitter Account Phone Number

Tweets from the ICC are now just a missed call away for fans in India. They can dial 011-3049 6049 and get up to three Tweets from @ICC as SMSes every day.

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About the Author: Akhtar Jamal

Tribune International