‘2-Day event was an overwhelming success’

International Halal Conference largely revered by industry players 

Sydney (by Sarwat Hassan, Media Manager): Halal Expo Australia (HEA) 2018 was held on the weekend of 10th &untitled-6675 11th of February at the prestigious venue of Rosehill Gardens, Sydney (Australia). 2-Day International Halal Conference (IHC) 2018 was also the part of HEA 2018. Packed with lots of activities – Islamic entertainment, Islamic quiz competition and Islamic Modest Fashion show –  kept the thousands of visitors engaged over 2 days. ‘This consecutive successful international trade promotion & awareness event of Halal products & services has brought new opportunities for Australian traders, connecting to the trillion-dollar global Halal industry’ said the founding director of HEA, Syed Atiq ul Hassan at the end of the 2-day international Halal Exhibition and Conference.

The event commenced on Saturday 10th February at 10am with the opening ribbon cutting ceremony performed by untitled-6780the Grand Mufti of Australia Ibrahim Abu Mohamad along with Ms Julie Owens, Australian Federal Member Parliament, Mr. I Wayan Dipta, the Deputy Minister for Production & Marketing of Cooperatives, and Enterprises Republic of Indonesia and many community leaders, politicians, entrepreneurs and speakers of IHC 2018. The opening ceremony started with the recitation of the verse from Holy Quran followed by the speech of the Grand Mufti Ibrahim Abu Mohamad in Arabic which was simultaneously translated by Sheikh Shady Al Suleiman. Syed Atiq ul Hassan gave his welcome speech where he thanked all the honourable guests, local & international delegates, local & international exhibitors, sponsors, media partners, local & international journalists, untitled-8291volunteers and visitors. He said that organizing an exhibition or conference for him is not a big challenge change for but organizing Halal Expo and Conference was a challenge for him in order deal with all the dynamics of the Halal event and brining all the potential stakeholders, Halal industry players, Islamic organisations, leaders, politicians, community leaders of different ethnic communities under one roof. He said with the blessing of almighty Allah and extraordinary work of his team, we have delivered another successfully event of Halal Expo Australia. He particularly thanked to overseas exhibitors and partners especially from Indonesian exhibitors, sponsors and the Consulate General of untitled-7163Indonesia and his staff for their great participation. Mr. Hemanus Dimara, Acting Consul General of the Republic of Indonesia speaking in the opening ceremony, Mr. Mohd Khalil Zaiyany Bin Sumiran, Consul of Malaysia, Ms Julie Owens Federal Member Parliament for Parramatta and Dr. Geoff Lee NSW Member Parliament for Parramatta were the other speakers in the opening ceremony who praised the event and highlighted the various benefits of Halal Expo and the Conference for the Australia, International Halal business players, regional countries, and for the multicultural people of Australia.

This year, Australian National Imam Council of Australia (ANIC), the Consulate office of Indonesia, and Human untitled-6892Appeal Australia participated as partners whereas Hejaz Financial Services, Low Cost Housing, Al Meroz Hotel Bangkok, Ria Money Transfer, Jadoo TV, Indonesia Trade Promotion Centre (ITPC) Sydney, Indonesian Investment Promotion Centre (BKPM) Sydney, Sydney Alliance, Lal Qila Restaurant were the major sponsors with many community supporters and promoters. The sponsors and media partners received HEA 2018 awards by Ms Julie Owens, Federal Member Parliament and Mr Geoff Lee, NSW Member Parliament in the presence of the director Syed Atiq ul Hassan. The event was highly backed and promoted by local media groups including Tribune International (English newspaper), Suprovat Sydney (Bengali newspaper), Australian Muslim Times untitled-6867 untitled-6886 untitled-6892 untitled-6905 untitled-6907 untitled-6909 untitled-6919 untitled-6984 untitled-7049 untitled-7058 untitled-7114 untitled-7163 untitled-7224 untitled-7253 untitled-7267 untitled-7281 untitled-7327 untitled-7355 untitled-7386 untitled-7411 untitled-7417 untitled-7473 untitled-7644 untitled-7655 untitled-8307 untitled-8398 untitled-8480(English newspaper), ARCANA TV, Al Wasat (Arabic newspaper). A HEA special acknowledgement award was given to Mr Abdullah Yousuf Shamim, Eidtor-in-Chief Suprovat Sydney for his voluntary effort to support and promote the event.

Hon Ray Williams, the Minister for Multiculturalism New South Wales attended the event on Sunday. He spent over 2 hours at the event accompanied with Mr Syed Atiq ul Hassan, the Director, Halal Expo Australia. The Minister was taken to many booths by the director where he (Hon Ray Williams) spent time and chatted with exhibitors. He was amazed to see the Australian exhibitors of many top companies, an Indonesian Pavilion, Malaysian, Thai, Singaporean, and US booths. Minister for Multiculturalism then went to the conference where a session was running. He spoke during the conference. He thanked the international and local delegates, and speaker who notably made the halal (Islamic) event a unique of its kind in Australia. Discussing the significance of the event with Mr. Hassan, Hon Ray Williams said, ‘Halal Exhibition where Australian and international businesses showcasing their products & services, is going to benefit the Australian trade and economy and at the same time it is a great event to create harmony, understanding and friendship between people of different backgrounds’.


International Halal Exhibition is the largest Halal trade show that delivers a fantastic opportunity for international and national Halal industry players to promote their products and services in the Australian and International Markets. The event is a one-stop event that reaches thousands of people who are interested in Halal products and services. Halal Trade Show covers variety of Halal Products & Services from Food & Beverage; Finance, Investment & Banking; Arts & Culture; Fashion, Cosmetics & Accessories; Beauty & Health Products; Lifestyle & Wellness; Pharmaceutical & Herbal Products to Building Private & Commercial Projects; Travel, Tourism & Hospitality; Innovation & Technology; Education, Research & Development. The Halal Industry-focused activities include high-level B2B networking, sideline meetings, signing MoUs, special break-out sessions, meeting with top Australian officials, entrepreneurs and B2C promotion and sell of the halal products and services.

Over 100 local and international halal businesses and services participated in the Halal trade fair where 42 companies from Indonesia having 16 booths, various halal businesses & services from Malaysia, Singapore, Thailand, Pakistan, USA showcasing some unique and attractive products were the centre of attraction for Australian visitors. Among the Australian exhibitors Camel Milk of Australia, Oli 6 goat milk, Australia’s Manuka Honey, Meltique Beef, Oh So Halal, Nuchev Food, Four Rivers Organics were busy with visitors on their stand all the time; visitors were also taking keen interest on the stands of Hejaz Financial Services, Low Cost Housing, MH Affordable Homes and MCCA where they were offering very attractive interest-free finance products; showcasing Islamic fashion by Aquarius-fashion.com, Amal Makki, HAYAA Boutique, N & N Boutique, Flock Clothing on their stands were also big attraction for Islamic women this year. Maya Cosmetics came all the way from USA, and Odara Cosmetics local manufacturers offering Halal cosmetics attracted female visitors, both enjoyed their first participation and keen to come back again. Lakemba Travel offering Islamic travel package also participated first time in the expo. Rana Persian carpet offering classic Persian carpets also participated first time in the expo and were happy to come back again.

Human Appeal Australia, Islamic Relief, Muslim Aid, human welfare organisations were also great value to the Halal expo where they built their valuable network with the visitors.


The Indonesian Pavilion was the main attraction of the Halal Exhibition. 16 booths placed in a pavilion style at the front of the exhibition hall for 42 Indonesian companies for variety of Halal products particularly Halal packed food, cosmetics, leather goods, and fashion. These Indonesian businesses were brought by Indonesian Consulate office Sydney, Indonesian Fashion Institute, Indonesian Fashion Designers Association, East Java Province, House of Indonesia, Eastern Cross, Grein Australia, Dua Kelinci, Sony Trading, Indonesian Ministry of Cooperative and SMEs, ITPC Sydney, BKPM. Al Meroz Hotel Bangkok participated second time with an exhibition booth to promote tourism especially Islamic tourism between Australia and Thailand. Sydney Alliance had its booth beside their Table-talk activities at level 1. Over 100 active members of Sydney Alliance couple of hours session in 2 days.


A two-hour Islamic Modest Fashion Show was organized, first time, by Islamic Institute of Fashion Indonesia in accordance with Association of Indonesian Fashion Entrepreneurs and Designers (APPMI). They presented 3 segments with 2 intervals having Indonesian cultural show in between. The ladies and young girls thoroughly enjoyed the modest fashion show with many giving compliments to the designers and their work.


Throughout the day with intervals in between during prayer time entertaining Islamic quiz and activities took place on center stage with Sarwat Hassan, HEA Event Manager, the MC of the occasion, who conducted interviews with many children that recited verses from the Quran and answered questions which related to Islam. She invited the parents and families to come on stage to receive gifts as appreciation from HEA 2018 and mentioned they will be receiving HEA 2018 award certificates.


International Halal Conference (IHC) 2018 was running at the first floor, where 20 speakers delivered 20 topics in 8 sessions in 2 days. This year, the theme of the conference was ‘Halal Industry: Growth, Issues and Solution’, there sessions were Halal Certification & Guidelines I & II; Role of Media in Halal Affairs; Halal Trade & Economy; Islamic Investment and Finance; Islamic Fashion & Design; Islamic Travel & Tourism where each session has 2 to 3 topics, these sessions were delivered by Dr. Haja Sittie Shayma Laidan, Ms Nurhastuty k. Wardhani, Dr. Amin, Hady, Dr. Anas Mohammad, Mr. Mushabab Saad Aiban, Syed Atiq ul Hassan, Dr. Zahid Hassan, Dr. Sheikh Asadullah, Mr. Irshad Cader, Almir Colan, Mr. I Wayan Dipta, Mr. Sheikh Muzzammil Dhedhy, Dr. Jan Ali, Dr. Abu Khair Jalaluddin, Ms. Euis Saedah, Ms Miriam Tulevski, Dr Aishath Shakeela, and Mr. Omar Yassine. IHC is a unique and first of its kind conference in Australia. The highly valuable participants interact with each other in pre-planned and spontaneous meetings and discourses, in debates and sharing of knowledge on critical issues where important issues are discussed threadbare; they also take decisions and pass resolutions in connection with the furtherance of their goals of assisting Halal industry players. The aim of the IHC alongside with Halal Expo (Fair & Festival) is to generate awareness about the significance of Halal products and services within the growing population of Australian Islamic Community. The Conference provides unique opportunity to the local and overseas Halal industry players, Halal certification bodies, Islamic leaders, interfaith dialogue pleaders, and the representatives of the Government departments to meet, speak and seek consensual resolutions on critical issues related to Halal industry in ethical, professional and harmonious relations. The Halal businesses entrepreneurs, technocrats, scholars, academics, diplomats of different countries of interest, international & local delegates, Islamic and welfare organisations, professional service providers, local & international exhibitors attended the conference. The participants discuss steps to enhance and strengthen the network of the Halal industries and products/services in Australia and the Asia-Pacific region while planning to widen the Halal network to other countries and regions. Apart from imparting specific knowledge of the laws and their interpretation, the participants, at the same time, provide experience and awareness to those who are not well versed or clear about the importance of Halal products & services in the multicultural Australia and in the Australian economy as well.


There were 20 halal ethnic food stalls beautifully decorated in the designed-food court. The visitors enjoyed 2 days with variety of halal food stalls including Lebanese, Turkish, Malaysian, Indonesian, Pakistani, Afghani food and different kind of traditional drinks and snacks. The rides and amusements were also placed for the entertainment of children. The entire event was a great fun weekend for the families. As an open event for everyone, people from different backgrounds warmly attended this event, and it represents the true colour of Australian multicultural society. There were around 3,500 visitors on day 1 and 4,500 on day 2, overall 8,000 people attended the event this year.