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Canada is the most active gambling nation of 2024, with 48.6% of the population estimated to have participated in online gambling by the end of 2024.
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Australia ranks third.
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Other countries in the top ten include the UK, South Korea and France.
Media Release by Gina Hartley, Statis, https://xn--u9jxfraf9dygrh1cc8466k16c.com: New data reveals that Australia is third in the global rankings for online gambling participation, with 21.2% of
the population expected to engage in online gambling activities by the end of 2024.
The data, analyzed by 日本のオンラインカジノ (Japanese Online Casino Guide), compared the online gambling user penetration rates across 61 countries. The study highlights the growing global engagement in online gambling.
- Canada stands out as the world’s most prolific gambling nation, with nearly half of its population—48.6%—expected to engage in online gambling by the end of 2024. This remarkable level of participation underscores the country’s deep-rooted affinity for gambling, supported by widespread internet access and a regulatory environment that accommodates a thriving online gaming industry.
- Following Canada, the United Kingdom ranks second with 27.9% of its population expected to gamble online in 2024. The UK’s high participation rate reflects its long-standing gambling culture and well-established regulatory framework that supports an active online gambling industry.
- Australia comes in third, with 21.2% of the population projected to engage in online gambling by the end of the year. The country has a robust online gambling market, driven by widespread internet access and a culture that embraces sports betting and other forms of gambling.
| The top 10 countries in online gambling user penetration for 2024 | ||
| Rank | Country | User penetration % (2024) |
| 1 | Canada | 48.6% |
| 2 | United Kingdom | 27.9% |
| 3 | Australia | 21.2% |
| 4 | South Korea | 18.1% |
| 5 | Finland | 18% |
| 6 | United States | 17% |
| 7 | Luxembourg | 13.9% |
| 8 | Denmark | 13.7% |
| 9 | Greece | 12.5% |
| 10 | France | 11.4% |
- In fourth place is South Korea, a with user penetration rate of 18.1%. South Korea have seen a steady increase in online gambling participation over recent years, driven by advancements in technology and changes in consumer behavior.
- Finland is emerging as a notable player in the global online gambling landscape, with 18% of its population projected to participate in online gambling by the end of 2024. Despite its relatively small population, Finland’s enthusiastic adoption of online gaming, particularly in lotteries and casino games, highlights the nation’s deep connection to gambling as a form of entertainment.
- The United States, despite leading the world in total online gambling revenue, ranks sixth in user penetration, with 17% of its population expected to gamble online in 2024. This discrepancy highlights the differing dynamics across markets, where user engagement does not always correlate directly with total revenue.
- Luxembourg, with its relatively small population, is making its mark on the global online gambling industry, with 13.9% of its residents expected to participate in online gambling by the end of 2024. This high level of engagement is indicative of the country’s affluent population and its openness to digital innovation.
- Denmark continues to be a leader in the European online gambling market, with 13.7% of its population projected to gamble online in 2024. The Danish market is characterized by a well-regulated environment that prioritizes player safety and fair play, which has fostered a strong and growing community of online gamblers.
- Greece is carving out a significant niche in the online gambling sector, with 12.5% of its population expected to participate in online gaming by the end of 2024. The country’s rich history of gaming, combined with a growing acceptance of online platforms, has led to a steady increase in digital gambling activities.
- France is steadily advancing in the online gambling arena, with 11.4% of its population expected to engage in online gambling by the end of 2024. French players are particularly drawn to sports betting and online poker, which have become popular pastimes.
[Emiko Matsuda, Editor-in-Chief of 日本のオンラインカジノ (Japanese Online Casino Guide), commented on the findings: “The surge in online gambling across various nations can be attributed to several factors. One of the main contributors was the global pandemic, which acted as a catalyst, significantly accelerating the shift from traditional, in-person betting to online platforms as individuals sought entertainment during lockdowns. This transition appears to be a lasting one, as the convenience, accessibility, and variety offered by online gambling platforms continue to appeal to a broad audience.]
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